Some feel the surge in French watch companies is more easily explained, though. William Massena, the New York-based French founder of Massena LAB, says that to build a watch brand, “you need to be able to talk with the brands in Switzerland, and to do this, you need to be French-speaking.”
Some feel the surge in French watch companies is more easily explained, though. William Massena, the New York-based French founder of Massena LAB, says that to build a watch brand, “you need to be able to talk with the brands in Switzerland, and to do this, you need to be French-speaking.”