But even when they were unloved by the gentleman collector set, a very specific group of people would have liked nothing more than to own a Rolex Daytona – racing drivers – because that would mean they earned the watch by winning. That’s right, Rolex gave these watches away to drivers who made it to the podium in the Rolex 24 At Daytona, starting in the early ’90s.
But even when they were unloved by the gentleman collector set, a very specific group of people would have liked nothing more than to own a Rolex Daytona – racing drivers – because that would mean they earned the watch by winning. That’s right, Rolex gave these watches away to drivers who made it to the podium in the Rolex 24 At Daytona, starting in the early ’90s.