AP CEO Francois Bennahmias is the man responsible for bringing hip-hop and haute horology together back in the early 2000s with the official Jay-Z collaboration Offshore in 2005. Let it be known that watches aren’t new to the rap world, but Swiss watch brands working directly with rappers, well that’s a whole different kind of intersection. It seems only fitting that this be FHB’s final hurrah before the leadership change that becomes effective January 1st. view details
AP CEO Francois Bennahmias is the man responsible for bringing hip-hop and haute horology together back in the early 2000s with the official Jay-Z collaboration Offshore in 2005. Let it be known that watches aren’t new to the rap world, but Swiss watch brands working directly with rappers, well that’s a whole different kind of intersection. It seems only fitting that this be FHB’s final hurrah before the leadership change that becomes effective January 1st.
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