I say all this because even I, a full-throated supporter of the company’s endeavors, recognized that Parmigiani needed someone with a critical eye to come in and determine what’s next for the brand, or how it can break into the next tier of watch brands with even broader recognition. It’s great to be an indie darling, but that’s not what pays the bills these days.
I say all this because even I, a full-throated supporter of the company’s endeavors, recognized that Parmigiani needed someone with a critical eye to come in and determine what’s next for the brand, or how it can break into the next tier of watch brands with even broader recognition. It’s great to be an indie darling, but that’s not what pays the bills these days.