Why It’s Affordable: Inside this miniature space vessel sits the Rado caliber R764, an automatic movement, based on the ETA caliber C07.111. This is where being part of the Swatch group comes in handy: Rado, Longines, and Mido all use ETA movements modified to their own specifications. With Swatch Group owning ETA, Rado and others in the group can get high-grade movements more affordably than if buying from a third party. So we can attribute affordability here to the economies of scale.
Why It’s Affordable: Inside this miniature space vessel sits the Rado caliber R764, an automatic movement, based on the ETA caliber C07.111. This is where being part of the Swatch group comes in handy: Rado, Longines, and Mido all use ETA movements modified to their own specifications. With Swatch Group owning ETA, Rado and others in the group can get high-grade movements more affordably than if buying from a third party. So we can attribute affordability here to the economies of scale.